How To Drive 10x More Traffic With Brian Dean Of Backlinko

How To Drive 10x More Traffic With Brian Dean Of Backlinko These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique. Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google Google penalized sites using this strategy White Hat SEO: You don’t mind showing Google everything you did to optimize your site Backlinko teaches people White Hat SEO strategies SEO Elements: Keyword and topic research; create content around them Two types of keywords: Information and commercial Create and optimize content that gets the most searches around keywords/topics Differences between well-researched and not researched content and topics Provide one-stop shopping for all the information customers need Skyscraper Technique is a form of research to figure out what content will perform well: Ways to improve content go bigger and better, curate, storytelling, and more Focus on quality over quantity; create less content, make it more valuable Common missteps when implementing â€Å"less is more† strategy and ranking Links: 10X Marketing Formula by Garrett Moon Backlinko Backlinko on YouTube Jon Cooper Tim Ferriss and the 4-Hour Work Week Google Keyword Planner Reddit AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Brian: â€Å"You really have to create legitimately great content and a legitimately great Website to rank in Google.† â€Å"Everything starts with a keyword with SEO.† â€Å"They just regurgitate what’s already out there and that’s not the type of content that’s going to rank as well on Google.† â€Å"There’s tons of ways to make your content more valuable than the competition.†